Branding Plovdiv’s first ESG forum

When ESG Plovdiv’s team approached us, we knew this wasn’t the usual corporate event. The client wanted a fresh identity paired with a smart digital communication plan across Facebook, Instagram, and LinkedIn. Our challenge? To make sustainability more than just a theme. We aimed to build a visual system that lives sustainably, from the pixels up. That meant fast-loading pages, minimal server strain, and a design that didn’t just talk the talk but actually walked the (carbon-neutral) walk. Our creative compass pointed toward a balance between green awareness and modern, adaptive digital design. A form that meets function with clear values.

We kicked things off with a clean, typographic logo, “ESG Plovdiv”, set in Commissioner, one of the few Google Fonts that treats the Bulgarian Cyrillic alphabet nicely. Plus, it’s web-native and energy-efficient. No heavy images, no large assets. Instead, we built the identity around vector modules that can be reconfigured for future editions without reinventing the wheel (or burning extra server cycles). The core palette mixes dark green and pale yellow, but we added a bold purple-pink gradient for this year’s focus on Investment, Hospitality & Construction. We also animated everything we could. No paper, no problem: badges, banners, and brochures stayed digital, saving trees and setup time. 

The identity was very well received, with many attendees at the event coming up to us just to say that they loved the visuals. The client also expressed their satisfaction and desire for future collaboration. For us, that’s the ultimate measure of success: creating a visual system that communicates the right thing and breathes easily across all touchpoints.