From Core Identity to a Bold Event Visual System

When the world’s biggest presentation skills conference decides it’s time for a makeover, you present your ideas and make sure they succeed.

Present to Succeed already had the content, the audience, and the ambition. What they needed was a brand to match that energy and to scale with it. That’s where we came in.

Together with 356labs, we developed a bold new visual identity: a complete redesign featuring a dynamic logo, a modular brand system, and motion graphics to bring it all to life. With the 2025 edition (themed AI in Presentations) approaching, we also created the visual concept for this first implementation. From the 3D forms and colour system to typography and sample materials, we set the overall foundation and art direction. The 356labs team then took over the application across all event materials, while we supported the process with motion design, templates, and ongoing creative guidance.

We built a brand that’s equal parts bold and adaptable. Core elements like the dark/light mirrored palettes and the primary typeface keep the identity consistent, while each edition brings its own flavour: new colours, secondary typeface, and graphic systems that reflect the theme. This keeps things recognisable but never repetitive.

The Present to Succeed logo opens a space between “Present” and “To Succeed”, symbolising the journey, growth, and confidence it takes to become a great speaker. That framing shape became the hero of our design system, echoed in layouts, animation, and both print and digital applications.

For 2025, the theme “AI in Presentations” inspired layered 3D graphics and a visual rhythm that speaks to transformation without falling into AI visual clichés. Developed in collaboration with Kibersektor, the 3D shapes extended the brand language into a distinct set of visuals tailored for this edition.

In the end, we delivered more than a logo. We delivered a foundation, complete with brand guidelines, key visuals, four promo videos, and design support during the rollout of the 2025 edition.

The result? A sold-out event, fantastic feedback, and a brand system ready to go global with style, structure, and the right amount of confidence.