Branding European EVs
Sevic Systems, an EU-based manufacturer of 100% electric light commercial vehicles, commissioned a comprehensive brand transformation to coincide with their V500e model launch in the EU market. The project delivered a complete visual identity overhaul, anchored by an innovative logo that cleverly merges an electric battery symbol with the letter "S".
Sevic Systems
Logo
Logo
Brochures & Flyers
Brochures & Flyers
Brand Guidelines
Brand Guidelines
Iconography
Iconography
Website Design
Website Design
Vehicle Branding
Vehicle Branding
Space Branding
Space Branding
The identity redesign began with a new logo based on the symbol for a battery in an electric circuit and the letter S. Then we developed a visual communication system including typography, colour, key visuals and guidelines that reflect the company’s values and future goals. The new branding marked the start of production of their flagship model V500e in the European Union.
Our team crafted a full suite of brand assets—from corporate guidelines and marketing collateral to a responsive website and vehicle & space branding—all unified by a design language that emphasises sustainable innovation and engineering mastery.
Key takeaways from this project include the strategic use of negative space in the logo design, a scalable iconography system that simplifies complex technical information, and a cohesive visual language that works seamlessly across digital and physical touchpoints.
