ONE Architecture Week / Trakiya
In 2016, ONE Architecture Week, an annual international festival for architecture, celebrated its 9th edition, focusing on the Trakiya neighbourhood in Plovdiv. Our client, One Foundation, sought to explore and highlight the vibrant community spirit of Trakiya through innovative visual language.
Visual Identity
Visual Identity
Custom Typeface Design
Custom Typeface Design
Brochures & Flyers
Brochures & Flyers
Poster
Poster
Space Branding
Space Branding
Merchandise
Merchandise
Book & Magazine
Book & Magazine
Trakiya, a socialist-era residential area, originally designed as a dormitory suburb in the 1970s, has evolved through the creative input of its residents. The project’s standout feature was the so-called Panel buildings serving as an inspiration for the Panel Alphabet typography. All characters represent elements of the neighbourhood and encapsulate the event's slogan, “ACTION! Towards Neighbourhood Practice.”
Such a design approach, fuelled by the community, not only reinforced the identity of Trakiya but also engaged local citizens in a dialogue about their urban environment. The comprehensive branding strategy extended across both print and digital platforms, culminating in a special publication titled “Almanac of prefab Trakiya,” hence, effectively merging design with community storytelling.
