project
internal project
Celebrating a Decade of Cultural Recognition
Commissioned by the Plovdiv 2029 Foundation, we developed the visual identity of the event celebrating the 10th anniversary of Plovdiv winning the European Capital of Culture title. Our role included designing a key visual for the event, producing a celebratory video, and creating motion graphics for the evening concert marking the occasion.
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Our role involved creating a visual identity that would embody both a moment of reflection and forward-looking optimism. The design evolved from the Plovdiv 2019’s original logo and its interpretation as a “tunnel,” representing a look both back and forward in time. Logically, it (the logo) serves as a foundational element for the identity, as it pays homage to the city’s past and paves a path forward.
As for the designs’ general vibe, we wanted it to have more of a gala, evening-like mood, with refined aesthetics, to align well with such an official event. We also produced the official celebratory recap video, which incorporated archival footage with dynamic editing and motion graphics to capture the audience’s attention and evoke emotions.
